| Many wedding photographers failed to realize that | | | | would not recommend selling t-shirts, mugs, or the |
| there are other business opportunities that could | | | | like. This could damage your professional image and |
| complement their current venture. For instance, | | | | ruin your customers' trust. The best wedding photo |
| wedding photographers could easily increase their | | | | gifts to consider are crystals, candles, marble plaque, |
| product line by adding photo gifts. This will give them | | | | or wood plaque. These products will match perfectly |
| more leverage in increasing their sales. In this article, I | | | | with wedding photographs especially the crystals. |
| will discuss photo gift products that work best for | | | | In order to offer personalized crystals, candles, |
| wedding photographs and ways to increase your | | | | marble plaques, or wood plaques, you will need to |
| product line with very little investment. | | | | purchase the necessary equipment, tools, and |
| As a wedding photographer, you have several | | | | software. For photo crystals such as CrystalScribe |
| advantages that many photo gift retailers lack. For | | | | you will need to purchase a laser engraving |
| example, your expertise, photo editing skills, copyright | | | | equipment that could cost up to $100,000. You will |
| protection, and most importantly, customers' trust. | | | | need a separate equipment to make colored photo |
| On my experience as a photo gift retailer and | | | | crystals. This is a huge investment. And these |
| manufacture, many customers want to use | | | | equipments require space and training time before |
| professionally photographed pictures for their | | | | you can begin selling them. Not to mention the |
| purchase. But in order to do this, the customer would | | | | amount of time you have to invest designing |
| need to complete a Copyright Release Form that | | | | brochures and catalogs for these photo gifts. |
| must be signed by the photographer. We can only | | | | But the time has changed and many photo gift |
| reprint those photographs to our gift items when we | | | | wholesalers established innovative ways to increase |
| received the Copyright Release Form. This is a major | | | | their distribution network. One photo gift wholesaler, |
| inconvenience to our customers and a disadvantage | | | | EmJée Designs offers drop shipping services. |
| on our part. You, as the photographer, can reap the | | | | Drop shipping service was initially established to |
| benefits in offering your customers to convert their | | | | market to home based businesses. The main concept |
| photos into photo novelty items. | | | | of drop shipping is that the reseller need not invest |
| When considering photo gifts to add in your current | | | | on inventory and equipment to resell photo gifts, |
| product line it is imperative that you choose products | | | | which would work perfectly with your wedding |
| that would complement your wedding photographs. I | | | | photography business. |