So you Want to Start a Business?

Dear Fred & Lyna:impossible to make it all herself. As her business
I am tired of working for someone else. Aftergrows, she would need more of a sales force- either
reading your article on accessing your entrepreneurin the store or on the road selling to others.
level, I feel confident that I have what it takes toFred: E-bay is always an option- but again, how would
own my own business. But I’m not sure whatshe keep up with the demand?
type to start. I love making candles; but don’tLyna: I would recommend to anyone; to find other
know if this would support me. Help.people who are doing what you feel you might want
Ann- Montgomeryto do. For an art or craft like candle making, check
Fred: This reminds me of a couple I knew whoart associations, galleries or artist studios. The
traveled for years staying in bed and breakfast innsInternet is also a valuable source of information. Find
across the country. They absolutely loved the bedsomeone who is doing what you want to and talk to
and breakfast business. So, one day they both quitthem; get the pros and cons of this type of business.
their jobs and bought a B&B in Northern California .Fred: Or why not offer to intern with them for a
Lyna: Was it successful?few months? Not only would they learn the business
Fred: It might have been, but about a year later theyfirst hand, but they could also see if they truly have
were miserable. All they did was complain about howa passion for that kind of work before they spend a
much work it took to run the B&B and how theydime on.
had to be there 24/7. They felt like prisoners.Lyna: Another avenue to look into would be to write
Lyna: Which is why before Ann gets serious aboutbooks on candle making and give workshops on it.
having a candle business, she should do someThis is a great way to start establishing yourself as
research. What have other people done to sellan expert in your field and the only other person you
candles?may want to consider hiring as you become
Fred: She could have a storefront and work as asuccessful is an assistant.
retailer. Or if this doesn’t appeal to her; sellingFred: The best advice I feel we can give is -
her candles wholesale may be the way to go.don’t quit your day job until your new endeavor
Lyna: Of course with both of these choices sheis well under way. Although it may not be easy, start
needs to ask herself if she wants to eventually hirepart time and that way you won’t have the
employees. After all- to be successful she wouldadded stress that would come when your bills are
need to sell a lot of her product and it would bedue.