| Partylite was founded on a principles and desire of | | | | the burning candle parties, but this will prevent your |
| one woman, Mabel Baker. She had a candle business | | | | business from expanding, because you need to train |
| and wanted to share the candles around the world. | | | | and support your people, so it keeps them in more |
| In 1965, she died and her legacy would live on. In | | | | of a tight net. Another issue, as I see it, is the |
| 1973, her dream would live on in the form of | | | | economic position of this business. Now, their model |
| Partylite. In 1990, Blyth acquired Partylite. | | | | revolves around friend telling friends. The only way |
| The Good This is one of the few network marketing | | | | the host benefits is they get free product if people |
| companies in the candle business, so competition is | | | | sign up to host another party, the host signs up to |
| small in the industry, but often you are going to | | | | be a distributor, or you sell out everyone you know |
| compete up with the retail market. The nice part | | | | and give all those names to the consultant in your |
| about Partylite, is that they have more products like | | | | home. If someone can go get candles, why would |
| flameless scents, home decor, bath and body | | | | they want to pay inflated prices? This issue just |
| products. Top money earners in this company are | | | | burns me. The problem is that most people in |
| abandoning the parties and truly marketing it through | | | | Partylite do not know how to market like the top |
| online marketing. | | | | money earners, and they do not show others how |
| The Bad One area that I challenge people with is. this | | | | to do it. They have learned marketing techniques or |
| is not a home based business, you are generally | | | | they had marketing backgrounds. A lot have not |
| chasing people to have parties, and for them to | | | | learned the techniques to use technology. |
| become consultants for future parties. They focus on | | | | |