| Many candle lovers have never really stopped to | | | | the most of your candles. |
| compare large chain stores to locally owned and | | | | For a local candle shop to survive in a small town or |
| operated boutiques or shops. There are, however, | | | | city, the product must be excellent quality. Because |
| many reasons why shopping local is better. | | | | of this, a lot of advertising is done solely by word of |
| The first and most important reason for shopping | | | | mouth, "a friend of a friend told me about how great |
| local is to support local business owners. So the | | | | your candles are!" So the shopper knows his/her |
| money spent stays in the community and helps the | | | | purchase is going to be of the highest quality. |
| local economy. | | | | Candles make excellent gifts for all types of people. |
| Many have a lot of pride in their craft by making the | | | | When shopping for out of town friends or relatives, |
| candles by hand and also use local ingredients. In a | | | | local candles leave a lasting impression. Instead of a |
| local boutique where the products are made in the | | | | tacky souvenir, such as a key chain with the name |
| store, the staff knows exactly how the candles are | | | | of your city, local candles accomplish the same idea |
| made, how they work best, and which scents | | | | but with style and scent. Give your friends and |
| compliment each other. Therefore, the staff can | | | | relatives a piece of your city or town, and maybe |
| answer many difficult questions that can help make | | | | just pick out a candle for yourself, too. |