| Trade shows are one of the best ways to market | | | | turn people away. A better idea would be to display |
| your products or services and advertise your | | | | your best candles around the booth, unlit, and then |
| business to interested buyers. Even for successful | | | | have professional brochures placed next to each |
| companies, trade shows can increase sales and public | | | | type of candle that you are advertising. Offer |
| exposure dramatically. Trade show booths allow | | | | coupons for large discounts or money-back |
| businesses to directly connect with the people that | | | | guarantees on a first bulk-purchase - this shows that |
| purchase their products or services. | | | | you have complete confidence in your product. And |
| Though the reasons for exhibiting at a trade show | | | | consider a giveaway like a tealight or other small |
| are obvious, simply setting up a trade show booth is | | | | candle so attendees can take your product with |
| not enough if you really want to make the most of | | | | them. This encourages them to use your product and |
| your expense and time. Generating leads and making | | | | to contact you if they are interested. |
| sales are your priorities and your trade show booth - | | | | Remember that it is your expertise and professional |
| both the physical space and the display - can help | | | | demeanor that people will remember the most, |
| you do this. When you are displaying a trade show | | | | despite all of your display magic. Though the day |
| booth, you want to project just the right image for | | | | may prove to be long, remember to sound fresh and |
| your company; one that makes potential clients want | | | | excited when talking to each prospective client. |
| to learn more after their first glance. Although | | | | Every interaction is a chance to make sales and |
| people's eyes should be drawn to your trade show | | | | generate leads. Practice your sales techniques in front |
| booth, it shouldn't be because it is simply flashier or | | | | of a mirror if you think that will help. Ask friends and |
| louder than the others. Flashy or loud may be good | | | | colleagues what they think of your sales pitches, and |
| for sales if your business is video games or music, | | | | be willing to accept constructive criticism. Most of all, |
| but if your business is selling gourmet foods to | | | | with each potential client, project confidence. If you |
| restaurants you probably don't want to advertise | | | | can show that you really believe and are excited |
| your booth with a flashing neon light or loud | | | | about your product, your enthusiasm will be |
| ear-splitting rap music. Your trade show booth should | | | | contagious. |
| reflect your company's brand and market, while still | | | | A trade show is a good venue to generate sales |
| offering just that little extra effect that makes it | | | | leads and establish new business contacts. Making a |
| stand out. This may sound difficult, but it really isn't. It | | | | sales presentation is easy - you know your product |
| just takes a little pre-trade show planning. | | | | and can speak to its features and benefits. You likely |
| For the sake of keeping it simple, let's say that your | | | | have several different presentations depending on |
| business is selling candles wholesale to retail outlets. | | | | the audience, length of time you have to speak and |
| You want your trade show booth to let people know | | | | the product you are showcasing. Use these |
| immediately what your business is all about and | | | | presentations while you are meeting with prospective |
| understand immediately why your business is unique | | | | clients at your trade show booth and you will feel |
| and worth looking into. Remember, depending on the | | | | confident that you are providing them with the |
| trade show there may be other businesses that sell | | | | pertinent information they need about your company |
| the same thing you do, so just simply stating your | | | | and products. Think of a trade show as a place |
| business name and what you do will not be enough. | | | | where you can make many sales presentations all |
| You don't want to be obnoxious, though, so having a | | | | day long to a targeted audience of people attending |
| hundred lit candles placed all over your booth would | | | | the trade show. This is the best way to exude |
| be too much. Don't overwhelm potential clients - it will | | | | confidence and make sales. |