| Did you know that animal pheromones were so well | | | | my local mall I am definitely drawn to those shops |
| known by the late 1970's they were actually being | | | | that have a pleasant smell. I don't know what it is |
| marketed as pest controls. Animals were being lured | | | | but every time I go near the candle shop I'm drawn |
| into specially-made pheromone enhanced traps | | | | into it by it's aroma. And I don't even use candles! |
| and...well, you can guess the rest. | | | | I guess my next question is: Can pheromone |
| You know, there was a huge debate raging for | | | | chemicals actually help your business? Or, if you're |
| years about whether human pheromones actually | | | | about to go into a meeting with a client, do you think |
| existed. That was until a study conducted during the | | | | if they're attracted to you enough that they will |
| mid 1980's by researchers found that once any | | | | want to do business with you? I know there have |
| overbearing underarm sweat was removed in | | | | been many times when I've bought simply because |
| humans, what remained were the odorless materials | | | | I've liked the salesperson I'm dealing with. The way |
| containing the pheromones. | | | | they smell for starters. On most occasions I have |
| The research was led by Dr. Winifred Cutler and in a | | | | almost forgotten about the product I'm interested in |
| paper she released in 1986 said: "We provided the | | | | buying. |
| proof that women and men emitted pheromones | | | | I suspect that pheromones have come into play on |
| into the atmosphere and we showed that extracted | | | | each occasion. Just think for a moment. |
| pheromones could be collected, frozen for over a | | | | Imagine you are about to go into a meeting hoping |
| year, thawed and then applied on the upper lip of | | | | to close a deal. You're wearing you're favorite |
| recipients to mimic some of the pheromonal effects | | | | pheromone enhanced perfume and just knowing you |
| found in nature." | | | | have it on has you in a state of good demeanor. Do |
| Now you could apply the same techniques to harvest | | | | you think you're going to be in a more relaxed frame |
| your own supply of extra pheromones ( who would | | | | of mind? Are your confidence levels going to rise |
| bother! ). You could even set-up your own | | | | when the customer suddenly has a good opinion of |
| pheromone enhanced traps ( just kidding!). | | | | you? He orshe seems attracted to you on an |
| Or, you could look at some of the many products on | | | | unconscious level even though you've only just met. |
| the market today. | | | | Hey, it's food for thought. |
| Here's another angle that was put to me by a | | | | Finally, just ask yourself this... If you're in a relationship |
| manufacturer of pheromone enhanced perfume in | | | | or married, can you remember the exact moment in |
| South Florida when I was researching for a piece I | | | | time you became enamoured with your partner? No, |
| was writing...Are you in business? Did you know that | | | | I don't just mean on a physical level but more on a |
| pheromones can actually make good "business | | | | sub-conscious level. Can you explain exactly what it |
| scents." | | | | was that drew you together? Think about it. |
| I don't know about you but when I'm shopping at | | | | |